“Even as webcasts and virtual meetings become more user friendly, your members
are never going to stop wanting to get together in person to learn, network,
and
build relationships. As I always say, there's no such thing as a virtual
beer.”- Corbin Ball
It is true that meetings, and attending them in person, are here to stay. Corbin Ball may have said it best with the simple reference to a beer. You simply can't share a beer on the web, no matter how real it might look on the screen or the latest iPhone app.
Nonetheless, there are ample reasons for ensuring that your content is poised and ready to exist and be widely distributed long after your meeting. Or perhaps even during your meeting.
Captured content has merits for all attendees, not just the ones who couldn't afford to or make time for travel. It is physically impossible to attend all sessions at any meeting with concurrent sessions, thus attendees aren’t exposed to all the content of a meeting regardless of whether they are there in person or not. A recent medical meeting which was held over the course of four days had a total duration, for the oral presentations presented at the meeting, of over 816 hours, or 34 days, worth of content.
An extremely important difference between a live meeting and an archived one is that the live meeting is a place of dynamic learning among peers, while the virtual meeting or archive is a place of static learning for an individual. This means that it is imperative your captured content is created in a format which can flow into the widest array of devices and playback methods possible. You simply have to cater to the personal preferences and needs of the individual when you are trying to foster static learning with a successful outcome. People want to use the tool, device, and media format that they are the most comfortable with.
Consumer devices range from computers to iPads to smart phones. Some devices, especially those by Apple, are limited to very specific video and media types that will function correctly for playback. Simply getting content into formats that will work well on these devices is a job by itself, let alone capturing it in the first place. If you want to scare yourself with technical considerations for a device, check out this page for example.
With Capture by OASIS, you can be assured that your content will be natively captured in a format that is ready for conversion to all of the specific devices and formats that you'd like to offer to your attendees. With OASIS Digital Media, eBooks may be created that will look and behave correctly whether your attendees' eReaders are Kindles or Nooks. It's not a simple piece of technology by any stretch, but OASIS is committed to offering your content on the widest array of consumer devices possible. Put simply, OASIS believes that this is necessary for self-learning and remote content usage.
Well archived content holds almost infinite value. Archiving allows international members that can not attend an event to still be exposed to, and benefit from, all the knowledge presented at a given meeting.
Providing year-round, global access to event knowledge represents a powerful means of experience marketing for an association, which helps create or increase brand awareness and loyalty.
By capturing and disseminating their event knowledge, associations get far more mileage out of their conference programming—and subtly promote those conferences by giving web viewers a taste of what they might have missed. It is not a stretch to say that your association's own "legacy" content can even serve as a recruiting vehicle for new membership if delivered correctly. When your content works this hard for you, it is easy to see why OASIS remains committed to allowing content to be discovered by as wide and vast of an audience as possible.
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