Keep your product fun, innovative, and modern … but remember that some things deserve to be simple.
Technology will never stop evolving, and occasionally there will be cutting edge, contemporary graphical user interface concepts that will amaze us all as they are released. However, this bullet can best be illustrated with an example. A current, sought-after trend in so-called modern web application development is the autocompletion textbox. This Ajax-based concept (which really just means lots of updates, with no page refreshes) allows a field to suggest previously entered terms, which could successfully complete what the user is presently typing. Would it make sense to utilize this concept in a location where every entry was expected to be unique? No! Certainly, you could try to implement this feature as overkill, just in case two users were “kind of” trying to say the same thing. But that would just not make good sense. It might actually slow things down and confuse some users. That would be bad. With any new concept or metaphor that arises, this is a worthwhile consideration to make. If the feature doesn’t clearly add value and efficiency in a particular location, adding it risks losing value.
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